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Expert Blogs

Should we think of Islamic and Halal brands as being ‘Muslims’

By Jonathan A. J. Wilson

My most recent paper in the Journal of Islamic Marketing poses several simple philosophical questions, which also build upon the observations in this paper, which recently won an award. The one I’d like to focus on here, is concerning the humanization of a brand. As branding has embraced the concept of a brand attempting to be understood […]

May 10, 2011 | 0 Comments More

Marriage is 50% of a Muslim’s faith, but is it tougher these days?

By Jonathan A. J. Wilson

In the UK the media’s been full of stories and coverage about the Royal Wedding. One of the topics of discussion was on how Kate and Wills met. These all got me thinking about some recent discussions that I’ve observed, surrounding Muslims at university and matrimonial websites. Having looked at some more cultural websites, I’ve […]

May 6, 2011 | 8 Comments More

Jonathan A. J. Wilson: So What I’ll be blogging about

By Jonathan A. J. Wilson

This is my first proper blog entry – so I think it’s worth outlining what I’ll try and use this blog for, and then reflecting upon some of my experiences over the past year or so. I hope that I’ll be able to type an eclectic mix of thoughts, findings and questions; all designed to […]

May 4, 2011 | 2 Comments More

Jonathan (Bilal) A. J. Wilson – Introduction

By Jonathan A. J. Wilson

In short, I think a lot, I have plenty of questions, I like to learn, and ideas pop into my head. I’ve finally realized that the perfect career for me therefore, is like that of the archetypal Indiana Jones figure – except Leadership and Management, Marketing, Branding and Consumer Behavior are my fields of interest. […]

May 4, 2011 | 0 Comments More

Reem El Shafaki – Moderators Welcome

By Reem El Shafaki

Assallam Aleikom – Welcome to the Muslim Consumer – Experts Blog.  My name is Reem El Shafaki and I am a Senior Associate within DinarStandard’s Research and Advisory Team, and am excited to be moderating this blog. A little background on myself: I specialize in the Muslim Lifestyle Market which focuses on Halal brands and […]

May 3, 2011 | 1 Comment More