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Expert Blogs

Riots, consumerism, hyper-communication and a moral compass

By Jonathan A. J. Wilson

In my last post, when I wrote that some people were unhappy in London and were looking forward to further consumerism, little did I know how far they would go! England has been hit by a terrible spate of riots and my fear is that this is an evolutionary form of behavior, which is the new […]

August 13, 2011 | 2 Comments More

“This time next year it will be Ramadan and the Olympics”

By Jonathan A. J. Wilson

“This time next year it will be Ramadan and the Olympics” That was one of the comments I made, as a panellist at the University of Northampton’s recent conference on the London Olympics 2012. Now, this topic of Ramadan and 2012 Olympics has already been discussed (here, and here.) I live in East London and […]

August 6, 2011 | 7 Comments More

Are We Over Commercializing Ramadan?

By Reem El Shafaki

Ramadan is here, and while many of the pious are gearing up for a month of  self-denial  and supplication, many Muslims are also frantically stocking up on supplies in preparation for Iftar gatherings and boundless hospitality. A Western, non-Muslim observer, would see a huge paradox that the month of fasting and abstinence is regarded by […]

August 1, 2011 | 3 Comments More

Modest fashion, or fashioning modesty?

By Jonathan A. J. Wilson

Last month, I was able to catch up with Professor Reina Lewis (Artscom Centenary Professor of Cultural Studies, London College of Fashion, University of the Arts London), following her Symposium entitled: ‘Mediating Modesty – Fashioning Faithful Bodies’  at the London College of Fashion. Prof Reina makes the following observation: “We are already seeing a ‘second […]

July 28, 2011 | 0 Comments More

Muslim Youth Cultural Codes – black zebras with white stripes, or white zebras with black stripes?

By Jonathan A. J. Wilson

Gaining insight into stakeholder perceptions – concerning individual and group identities, are central components of any good marketing. Arguably, the youth market is tough: because how many brands can predict whether they’ll be the next cult, or cool thing – especially when tastes change so quickly? If we add into the mix the fact that […]

June 16, 2011 | 0 Comments More

US Islamic Conference (ICNA, ISNA, RIS) Brand Personalities

By Reem El Shafaki

Last week saw two of the largest three Annual Muslim conventions in North America, ICNA-MAS Convention (formed 1971) in Connecticut, USA, and relatively new event Reviving the Islamic Spirit (RIS) in California, USA (first US event 2010).   The largest of these annual events will be the upcoming 4th of July ISNA convention (formed 1982). With […]

June 9, 2011 | 3 Comments More

Is the Muslim Market the new Hip hop?

By Jonathan A. J. Wilson

Hip hop and Islamic Youth Culture go together like cookies and cool milk. Some of the words that exemplify both are: subculture, renegades, underdogs, slang, conspiracy theories, ethnocentrism, collective individualism, self-expressionism, avatars, social networks, fashion, and politics. However, in this post I’d like to shift the debate slightly and look at things from a different […]

May 31, 2011 | 2 Comments More

MO’MEN: Egyptian Revolution “Freedom Fries”

By Reem El Shafaki

I came across this ad today; the Arabic copy reads, “A revolutionary taste”.  Mo’men, a  fast food restaurant in Egypt,  is a truly Egyptian brand, having started as a modest food cart on the streets of Cairo. Now 57 restaurants strong, and serving over ten million customers a year, Mo’men is quick to show its […]

May 28, 2011 | 0 Comments More

How Consumers Decide

By Reem El Shafaki

What every marketer wants to know is what makes consumers choose one brand over another. Marketers would love to get inside the minds of their target market to find out how they can influence their buying decisions. Many of these principles are generic and equally apply to Muslim consumers as well.  Below, I summarize a […]

May 18, 2011 | 1 Comment More

Islamic Public Relations & Muslim Consumers

By Jonathan A. J. Wilson

This month on the 17th, it’s National Public Relations Day, in the Islamic Republic of Iran Tehran-based Arman Public Relations Institute, who are also media partners to IPRA (International Public Relations Association) have organised some events to commemorate this occasion and produced a special issue journal. They asked me to write a paper on developing a […]

May 17, 2011 | 0 Comments More