Assallam Aleikom – Welcome to the Muslim Consumer – Experts Blog. My name is Reem El Shafaki and I am a Senior Associate within DinarStandard’s Research and Advisory Team, and am excited to be moderating this blog.
A little background on myself: I specialize in the Muslim Lifestyle Market which focuses on Halal brands and Muslim consumers whose actions, to varying degrees, are faith driven. My background is in developing marketing strategies and executing marketing programs and campaigns for mainstream and startup brands. You can read more about my background here.
This blog: Our focus in this blog will be on Muslim consumer behavior, highlighting their diversity; as well as on branding as it relates to the Muslim Lifestyle Market.
We have invited key thought leaders in the Muslim Lifestyle space to participate in this blog on a regular basis. Some of the issues I’m looking to explore with our Experts on this blog are:
- How are Muslim consumers evolving?
- What are the patterns of consumer diversity and behavior?
- What are the key elements of a successful “Halal” brand and how can we replicate that?
- What corporate brands need to do to attract the Muslim consumer segment, and what are a few already doing?
I would love for our readers to pose their own questions with regards to Muslim consumer behavior and “Halal” brands. What are the topics you’d like to see discussed in this blog?