Media   |   Research & Advisory

UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt?

By Jonathan A. J. Wilson

Benetton launched a new campaign, which I am sure will test the adage, ‘there’s no such things as bad publicity’. On their website they state that: The UNHATE Foundation, desired and founded by the Benetton Group, seeks to contribute to the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning […]

January 17, 2012 | 0 Comments More

Halal and Kosher meat under the cosh – can there be a meeting of minds?

By Jonathan A. J. Wilson

Recent debates in the Netherlands seem set to have a significant effect on Jewish and Muslim mean slaughtering practices. Here’s a great piece that gives an overview of the landscape and varying perspectives: Should animals be stunned before slaughter? The interesting thing will be whether Jewish and Muslim communities can use this issue as an opportunity […]

December 10, 2011 | 1 Comment More

Multiculturalism and Diversity well represented at the 2011 American Muslim Consumer Conference

By Reem El Shafaki

In its third annual American Muslim Consumer Conference, and despite the threat of the first snowfall of the season, the conference was packed. In my third year to attend I felt a great kinship with everyone at the conference, not because they were all Muslim – because they were not – nor because we were […]

November 24, 2011 | 2 Comments More

Forbes lists ten Muslims among world’s most influential 70 people

By Shafeeq Rahman

Recently released ranking by Forbes magazine lists ten Muslims among the most influential 70 people in the  world.  Custodian of the Two Holy Mosques, King Abdullah, was again selected the most influential person among Muslims and the sixth person in all 70 people, due to the location of Islam’s holiest site in KSA and his impressive […]

November 18, 2011 | 1 Comment More

Mobile with Muslim friendly features launched in India

By Shafeeq Rahman

To cater the needs of more than 160 Indian Muslim consumers, first of its kind Islamic mobile I-Tel i786 has been launched in India by I – Tel Group.  The I – Tel Group is already an experienced player managing and distributing the best mobile brands in Africa, Dubai, UK and India over 10 years. […]

October 14, 2011 | 0 Comments More

Transformational Leadership, Communications and Cultural Branding

By Jonathan A. J. Wilson

We are seeing how stakeholder networks and Web2.0 are driving increasingly dynamic communications, which are both influencing and engaging more parties. The result is the creation of ‘collective individuals’, who converge around culturally embedded and ‘human’ brands; and supports the idea of Global identities, which enhance local cross-border sub-cultures. In the face of this, Transformational […]

October 7, 2011 | 1 Comment More

Indian Hajj and Umrah Market

By Shafeeq Rahman

Recently released information by Ministry of External Affairs shows the number of applications received for Hajj 2011 is more than three times of its allocated quota.  Hajj services in India are mainly performed through a government organization, the “Central Hajj Committee of India” which allocates its quota of pilgrims to all thirty five states as […]

September 23, 2011 | 1 Comment More

Relief Agency Marketing Campaigns

By Reem El Shafaki

The current crisis in Somalia and urgent appeals by aid agencies leads me to examine the nature of marketing campaigns launched by those agencies and how they resemble or differ from campaigns for products and services. Some non-profits believe that because they’re not in the business of selling products and services that they’re not required […]

August 23, 2011 | 0 Comments More

Riots, consumerism, hyper-communication and a moral compass

By Jonathan A. J. Wilson

In my last post, when I wrote that some people were unhappy in London and were looking forward to further consumerism, little did I know how far they would go! England has been hit by a terrible spate of riots and my fear is that this is an evolutionary form of behavior, which is the new […]

August 13, 2011 | 2 Comments More

“This time next year it will be Ramadan and the Olympics”

By Jonathan A. J. Wilson

“This time next year it will be Ramadan and the Olympics” That was one of the comments I made, as a panellist at the University of Northampton’s recent conference on the London Olympics 2012. Now, this topic of Ramadan and 2012 Olympics has already been discussed (here, and here.) I live in East London and […]

August 6, 2011 | 7 Comments More