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Reem El Shafaki

Author Archive: Reem El Shafaki

Senior Associate, Muslim Lifestyle Markets, DinarStandard Research & Advisory. Read her blog focus here. You can contact her by emailing:

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Multiculturalism and Diversity well represented at the 2011 American Muslim Consumer Conference

By Reem El Shafaki

In its third annual American Muslim Consumer Conference, and despite the threat of the first snowfall of the season, the conference was packed. In my third year to attend I felt a great kinship with everyone at the conference, not because they were all Muslim – because they were not – nor because we were […]

November 24, 2011 | 2 Comments More

Relief Agency Marketing Campaigns

By Reem El Shafaki

The current crisis in Somalia and urgent appeals by aid agencies leads me to examine the nature of marketing campaigns launched by those agencies and how they resemble or differ from campaigns for products and services. Some non-profits believe that because they’re not in the business of selling products and services that they’re not required […]

August 23, 2011 | 0 Comments More

Are We Over Commercializing Ramadan?

By Reem El Shafaki

Ramadan is here, and while many of the pious are gearing up for a month of  self-denial  and supplication, many Muslims are also frantically stocking up on supplies in preparation for Iftar gatherings and boundless hospitality. A Western, non-Muslim observer, would see a huge paradox that the month of fasting and abstinence is regarded by […]

August 1, 2011 | 3 Comments More

US Islamic Conference (ICNA, ISNA, RIS) Brand Personalities

By Reem El Shafaki

Last week saw two of the largest three Annual Muslim conventions in North America, ICNA-MAS Convention (formed 1971) in Connecticut, USA, and relatively new event Reviving the Islamic Spirit (RIS) in California, USA (first US event 2010).   The largest of these annual events will be the upcoming 4th of July ISNA convention (formed 1982). With […]

June 9, 2011 | 3 Comments More

MO’MEN: Egyptian Revolution “Freedom Fries”

By Reem El Shafaki

I came across this ad today; the Arabic copy reads, “A revolutionary taste”.  Mo’men, a  fast food restaurant in Egypt,  is a truly Egyptian brand, having started as a modest food cart on the streets of Cairo. Now 57 restaurants strong, and serving over ten million customers a year, Mo’men is quick to show its […]

May 28, 2011 | 0 Comments More

How Consumers Decide

By Reem El Shafaki

What every marketer wants to know is what makes consumers choose one brand over another. Marketers would love to get inside the minds of their target market to find out how they can influence their buying decisions. Many of these principles are generic and equally apply to Muslim consumers as well.  Below, I summarize a […]

May 18, 2011 | 1 Comment More

Reem El Shafaki – Moderators Welcome

By Reem El Shafaki

Assallam Aleikom – Welcome to the Muslim Consumer – Experts Blog.  My name is Reem El Shafaki and I am a Senior Associate within DinarStandard’s Research and Advisory Team, and am excited to be moderating this blog. A little background on myself: I specialize in the Muslim Lifestyle Market which focuses on Halal brands and […]

May 3, 2011 | 1 Comment More